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Mad Men is Back

March 14, 2012

Image: Courtesy of AMC

After two long years, a few contract disputes and delays, AMC’s Mad Men is finally coming back for its fifth season on March 25, and I couldn’t be more excited. This program provides viewers with an inside look into agency life in the 1960s, and each season provides unexpected and intriguing twists and character plots. That is why I was so thrilled to see this season’s web video trailers. I thought that perhaps the videos would give a few hints at the upcoming season’s story lines. Instead, the short, 30 second videos “___ is Back” give a very quick montage of each main character’s past signature moments. Even though the videos do not provide any new show footage, they still got me interested and eager to watch the new season.

Web videos continue to grow in popularity and with YouTube, Vimeo and other social media channels, these videos are becoming easier and easier to share with your personal and/or professional networks. According to a 2011 comScore study, 82.5 percent of the U.S. Internet audience viewed a video online. And since members of the millennial generation have very short attention spans, a short video can often make a large impact. AMC successfully produced captivating ads without showing any new footage or giving away any of the plot – not an easy task. Check out my favorite of the trailers below. What do you think? Will you be tuning in this season?

On Air Trailer, Don Is Back: Mad Men

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