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How to Make Your Commute Inspirational

January 20, 2012

Image courtesy of www.sxc.hu

I spend approximately two hours a day in my car commuting to and from work. For the first few months, I really let this get to me and would often arrive at work stressed and spend my first few minutes back at home cranky from fighting traffic, sleepiness and winter weather. Then I decided to alter my commute and use the time spent in my car to get into a good frame of mind simply by choosing to listen to something uplifting. This could be:

  • Happy songs on the radio
  • A favorite podcast
  • An inspirational audio book

Audio books are my favorite – especially books about marketing and PR. It’s a great way to learn about new techniques that might help my clients or get a refresher course on best practices to help me focus for the work day ahead. For example, I just finished All Marketers are Liars by Seth Godin. It’s a short book on the importance of telling an authentic story about how your product or service fits the world view of your audience.

What’s your story? Whatever it is, we at Nereus can help you tell it.

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