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Stay Connected with Friends, Family and Colleagues via Google+ Circles

July 21, 2011

When I received my invitation to Google+ last week, my first thought was, “Oh great, another social medium to follow.” But working in communications, I figured I should explore it before I wrote it off. So I signed in and created a profile to familiarize myself with the new tool everyone was talking about.

I was pleasantly surprised. It looks very similar to Facebook, which is nice because it makes learning the new tool seem less daunting, but there is one distinct feature — Circles. Essentially, when you connect to someone on Google+ you can add them to one or many “Circles,” such as Friends, Acquaintances, Colleagues, Family or a custom group of your own creation. Then you can choose to just see feeds from or share information with certain circles. Genius!

As someone who communicates for a living, I’m acutely aware of the need to share different messages with different audiences both personally and professionally. For several years, this need for separation has caused angst for many social media users. Some have handled this by refusing to connect with coworkers or creating both professional and personal profiles. Now, if everyone migrates to Google+, these torn individuals can have just one profile, and remain connected with everyone. I can’t believe the creators of Facebook didn’t come out with this years ago!

On Google+? Connect with me and let me know what you think about this new tool.

Still waiting for an invitation? Here are some resources to learn more about Google+:

  1. July 21, 2011 9:30 am

    I’m interested in keeping tabs on Google+ because it is Google trying to bring all of their different vehicles under one umbrella. Google has so many different communication & search-related entities (Gmail, Picasa, Voice, Blogger, YouTube, Buzz, Wave (RIP) Android phones, etc.), but they’ve never seemed all that well-integrated with each other. I definitely like the Circles, as it does solve that issue of your work v. personal accounts, and if they find a way to integrate elements of all their other powerful tools (which in some cases they have already, ie, integration with Android), I think it’s going to be an interesting new toy for communications pros and it will have staying power.

  2. August 11, 2011 5:42 pm

    Hi Joel! I couldn’t agree more. I really hope that they find ways to continue to integrate all of their tools to simplify the process. I’m also looking forward to when they roll out the business profiles.

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